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With a user experience and account management features powered by Google, the Citi Plex Account is designed to integrate seamlessly within Google Pay to deliver a richness of insights and capabilities to empower consumers with a simple, convenient, and personal banking experience. To start, the Citi Plex Account is Citi’s first-ever bundled checking and savings account solution. “Their reasons vary by generation: 20-something Millennials want better financial management tools than they get with their primary bank 30-something Millennials are nearly evenly split between those looking for better financial management tools, better debit card rewards, and better interest rates Finn didn’t offer any of these features, while Citi Plex addresses these needs and more.
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says Ron Shelvin, Managing Director of Fintech Research at Cornerstone Advisors. “Consumers Don’t Want a Digital Bank Just Because It’s Digital, Consumers who open accounts with digital banks don’t do so because they want a bank with no branches. There are major differences between Finn and Citi Plex, that demonstrate Citi has its finger on the pulse of what the next generation of consumers want from their bank. Some thought with the failure of Finn by JP Morgan Chase that larger banks would steer away from products that resemble neobanks, yet the moves by Citi show the complete opposite. “The future of banking isn’t about where people keep their savings, but instead it’s focused on communities and must be a part of how people pay for the experiences that drive their lifestyle,” says Stephen Milbank, Co-Fo under of Button. The powerful combination of these three global companies and the unique user data and insights that they bring will make the Plex Account an interesting advancement to watch as the platform evolves and brings this new payment option closer to the crux of commerce and community. These two essential steps show that Citi is close to launching the new account. Then the following day, November 19th It announced that it had selected Mastercard as the network partner accounts to be delivered through Google Pay. During the event, the company officially opened its waitlist. On November 18th, Citi offered a sneak peek of its new digital bank account called Citi Plex. Will Citi succeed where JP Morgan Chase Failed? This is the second time a Global Bank has launched a digital banking solution. In the past two days, the company has taken important steps towards making the account a reality. Debuting in 2021, The Citi Plex Account is designed to make money management more simple, secure, and smarter.